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These four posters were created as a public awareness attraction. Using the large animal illustrations, I targeted my preferred audience to donate to the African Wildlife Foundation. I used the idea of a ‘stamp of approval’ and decided to try conveying my information within a stamp format as if to reveal and declare these animals as endangered. I believe this is the strongest signifier within my work and helps to convey a message or facts in a quick, easy to read and understanding format. This assignment is about signs and their cultural meaning, how we read them, and how they are used and interpreted in various contexts. The aim of this assignment was to control information in order to create a preferred reading for our audience in our selected outcome.